The course "Exhibition Production" is part of the educational standard for the specialty of Performing Arts Producer, since exhibition activity falls within the scope of the performing arts. The production process in this discipline consists of several essential stages: developing the project concept, designing the architectural and artistic vision, calculating the financial framework, and defining the project's marketing strategy. My students and I work through each of these stages in a practice-oriented format. This is why, at the final examination, students defend projects they have created from scratch, demonstrating the knowledge they have acquired in the technology of exhibition and display practices. Upon completing my course, students are able to assess the potential effectiveness of exhibition projects, develop concepts that resonate with real audiences, and devise commercially viable solutions. Through the learning process, they gain an independent craft in which, with dedication, they can become true masters. The profession of the producer is a young one, developing rapidly, and I believe it will become even more in demand in the future.